UAE, October 2026 – Following the official launch of the UAE's national passenger rail network, Etihad Rail has introduced the next phase of its nationwide rail safety awareness campaign. The initiative aims to establish a strong safety culture as passenger rail becomes an increasingly important part of everyday transport across the country.
The campaign centres on a new public safety infomercial designed to encourage passengers and railway users to adopt responsible everyday behaviours. Through simple safety practices, the initiative seeks to create a safer, more comfortable and positive travel environment for passengers while reinforcing the importance of individual responsibility within the railway system.
Beyond the public awareness film, Etihad Rail will continue implementing safety initiatives through community engagement programmes, educational outreach and partnerships with relevant stakeholders. The company will work alongside government entities, educational institutions and local communities to promote awareness and encourage safe behaviour across the national railway network.
Adhraa Almansoori, Executive Director of Commercial and Support at Etihad Rail Mobility, emphasised that safety remains central to the company's operations, particularly as passenger rail enters a new phase in the UAE. She highlighted that establishing strong safety practices from the beginning is essential, with passengers and the wider community playing an active role in maintaining a reliable railway network.
The campaign reflects a broader approach to railway development in which operational safety extends beyond infrastructure, technology and train operations to include public participation and awareness. As the UAE continues developing its national passenger rail services, sustained collaboration between operators, government institutions and communities will be important in establishing long-term safety standards and public confidence in rail transport.
Source: Abu Dhabi Media Office
Etihad Rail Expands National Campaign To Strengthen Railway Safety Culture
Journalism & Media
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The introduction of passenger rail services across the UAE is increasing the importance of public awareness, responsible passenger behaviour and safety education. Etihad Rail has launched the next phase of its national safety campaign, focusing on building a shared culture of responsibility among passengers, communities and railway users.
